Product Development And Regulations

Paper Code: 
AMB 502
Credits: 
03
Contact Hours: 
45
Objective: 

 

This paper will enable students to:
  • Understand and know various aspects of  biotechnology based  product development including food science & technology, marketing and consumer research, finance and communication.
  • Develop products which meet consumer needs, and are nutritionally and commercially viable.
  • Recognize the potential for entrepreneurship through marketing.
9.00
Unit I: 
Process and products of animal and plant cell culture.

 

Nature of cell culture, Cell growth system, Products from cell culture
Genetically engineered animal cells,  plant cells and microorganisms. 
Metabolites from genetically modified organisms.
9.00
Unit II: 
Entrepreneurship

 

Objectives: Nature and scope of  product development, market analysis and consumer study, demand analysis (Laws of demand, feasibility of production), Resource management (Raw material, human resource, and energy), raising finance
Management (planning , establishment, coordination and control), Excise regulations
9.00
Unit III: 
Product Development

Idea generation, screening (feasibility, consumer study and financial review), Development of product (selection of raw materials, standardization of technique and conditions required. Scale up

9.00
Unit IV: 
Biotechnology Programmes:

Role of international organizations in biotechnology, government programmes for development of biotechnology based products, National strategies and programmes for growth of biotechniques. Patenting 

9.00
Unit V: 
Laws and Regulations

 

International and national government regulations for recombinant DNA technology based research (GMO s)
Health concerns (Carcinogenic, mutagenic and teratogenic hazards associated with microbes)
Regulations for disposal of biohazardous materials 
Ethical, legal and social issues
ESSENTIAL READINGS: 

 

1. Marketting Management, Phillip Kotlar.
2. Culture of Animal Cells, 4th  edition,  R  Ian Freshney, Wiley-Liss, 2000
3. Advanced Methods in Plant Biotechnology, David R Murray, Panima Publishing Corporation. 1996
4. Plant, Genes and Crop Biotechnology, 2nd Edition, Marten J Chrispeels & David E Sadava, Jones and Barlett Publishers. 1999.
5. Animal Cell Culture-Practical Approach, 3rd edition,  John R.W. Masters, Oxford, 2000
6. Biotechnology in Crop improvement, H S Chawla, International Book Distributing Company, 1998
REFERENCES: 

 

1. Plant Cell and Tissue Culture for the Production of Food ingredients, J Fu, G Singh, and W R Curtis (Eds), Kluwer Academic/Plenum Press, 1999. 
2. Biotechnology – Secondary Metabolites. K G Ramawat, J M Merllon, Oxford & IBH publishing house Co. Pvt. Ltd. 2000
3. Plant Molecular Biology – A Practical Approach, C H Shaw, IRL Press Ltd. 1988.
4. Basic Cell Culture by J M Davis, Oxford,2000
5. Innovation Management and New Product Development,
3rd Edition , Paul Trott,Dec Paperback Publications, 2004
6. Essentail Guide to marketing Planning/ The Smarter Student: Study skills and staregies for success at university, Marian Wood, Kathleen McMillan, Jonathan Weyers, Pearsons Books Publications, Jul 2007
7. Marketing of High-Technology Products and Innovations. International Edition, 2nd Edition, Jakki Mohr, Sanjit Sengupta, Stanley Slater, Pearsons Books Publications, 2007
Academic Year: 
2018-2019
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